Kobe Bryant Net Worth (Updated 2023)

Do you want to know what Kobe Bryant’s net worth would be today if he were still alive? Well, let me tell you.

At the time of his tragic death, Bryant had a net worth of $600 million. He was not only a basketball legend but also a savvy businessman. With lucrative endorsement deals and smart investments, he knew how to make his money work for him.

In fact, his investment in sports drink BodyArmor alone grew from $6 million to a staggering $200 million. If he were alive to witness Coca-Cola’s acquisition of BodyArmor at an $8 billion valuation, his net worth would have soared even higher.

Stay tuned as we dive deeper into the financial success story of Kobe Bryant.

NameKobe Bryant
Net Worth$600 million
Age at Time of Death41 years (born August 23, 1978)
ResidenceNewport Beach, California
Marital StatusMarried
PartnerVanessa Bryant (2001 – 2020)
Source of WealthNBA player
Salary$25 million
EndorsementsNike, Sprite, McDonald’s, Turkish Airlines, Lenovo, Hublot, Panini, Alibaba, Sina.com, Mercedes Benz
Endorsement Earnings$350 million
Investments10% equity stake in BodyArmour ($200 million value), Bryant-Stibel venture-capital company
Charity WorkThe Mamba and Mambacita Sports Foundation, After-School All-Stars, Make A Wish Foundation, Stand up to Cancer, National Museum of African American History and Culture
Highest Salary$30 million (during the 2013-14 season)
Money Left After DeathEstimated at around $600 million
Earnings Per GameApproximately $600,000
Billionaire StatusNo (He was a millionaire)
InheritorsHis wife Vanessa and daughters Natalia, Bianka, and Capri Kobe Bryant

Key Takeaways

  • Kobe Bryant had a net worth of $600 million at the time of his death, making him one of the highest-paid athletes in sports.
  • His equity stake in the drink BodyArmour was worth $200 million, which he had purchased for $6 million, showcasing his business acumen.
  • If Kobe had been alive when Coca-Cola acquired 100% of BodyArmour at an $8 billion valuation, his net worth would have increased to $670 million.
  • Kobe earned a total of $680 million in his NBA career, including $328 million in salary and approximately $350 million from endorsements.

What Would Kobe Bryant’s Net Worth Be Today

An image showcasing a luxurious mansion, sleek sports cars, and a private jet, symbolizing Kobe Bryant's immense net worth today

Unfortunately Kobe Bryant passed away in a helicopter crash in January 2020 at the age of 41. If he were still alive today in August 2023, it’s difficult to estimate what his exact net worth would be, but here is some information that can help provide context:

  • At the time of his death in 2020, Kobe Bryant’s net worth was estimated to be around $600 million.
  • A significant portion of his net worth came from his 20 year NBA career with the Lakers, where he earned around $323 million in salary alone. He also had lucrative endorsement deals with companies like Nike, Coca-Cola, McDonald’s and Mercedes-Benz.
  • After retirement, he continued to earn money through his business ventures and investments, including his media production company Kobe Inc. that produced shows and podcasts. He also co-founded a venture capital firm.
  • His net worth was likely to continue rising post-retirement through business investments, endorsements, and other revenue sources. Experts estimated his net worth could have reached $1 billion or more if he had lived longer.
  • Assuming his investments and businesses continued to do well and grow over the last 3 years, it’s reasonable to estimate his net worth today in 2023 would be somewhere in the range of $700 million to $1 billion or more.

So while the exact figure is impossible to know, Kobe likely would have seen his massive net worth continue rising into the high 9 or even 10 figure range if he were still alive today. His lucrative NBA career and post-retirement business ventures positioned him for continued financial success.

Early Life

An image capturing the essence of Kobe Bryant's Early Life, featuring a young basketball prodigy tirelessly honing his skills in a dimly lit gymnasium, surrounded by worn-out sneakers, basketballs, and the persistent clanking sound of a shooting machine in the background

Kobe Bryant was born in Philadelphia, Pennsylvania on August 23, 1978. In his childhood, he showed a natural talent and love for basketball. Here are some key points about Kobe Bryant’s early life:

  • Kobe Bryant grew up in a basketball-oriented family. His father, Joe Bryant, was a former NBA player for the Philadelphia 76ers.

  • His parents named him after the famous beef of Kobe, Japan, which they saw on a restaurant menu. His middle name, Bean, came from his father’s nickname Jellybean.

  • When he was just six years old, his family moved to Italy where his father played in a European league. It was during this time that Kobe learned to speak Italian fluently.

  • While living in Italy, Kobe started playing basketball seriously and developed his skills by studying videos of NBA games sent by his grandfather.

  • After returning to the United States and attending Lower Merion High School in Pennsylvania, Kobe quickly made an impact on the varsity basketball team as a freshman.

Overall, Kobe Bryant’s childhood experiences and education laid the foundation for his future success in basketball.


kobe bryant carrying trophy

To understand the impact of his career, you should look at Kobe Bryant’s achievements in the NBA.

Kobe won five championships with the Los Angeles Lakers and was named the NBA Finals MVP multiple times. He led the league in scoring during two seasons and was selected for the All-Star Game in just his second season, making him the youngest All-Star at that time.

In addition to his success in the NBA, Kobe also had Olympic success, winning gold medals at both the 2008 Beijing Olympic Games and the 2012 London Olympic Games as a key player on the U.S. men’s basketball teams.

His contributions to basketball were recognized when he was elected to the Naismith Memorial Basketball Hall of Fame in 2020, joining an elite group of legends.

Kobe Bryant Salary And Career Earnings

An image showcasing Kobe Bryant's remarkable career earnings and salary progression

During his NBA career, Kobe Bryant earned over $680 million from salary and endorsements, solidifying his financial success. His salary and endorsement deals contributed significantly to his overall earnings.

Here are some key points about Kobe Bryant’s salary and career earnings:

  • Kobe earned approximately $328 million in salary alone during his 20-year NBA career with the Los Angeles Lakers.
  • He also earned around $350 million from endorsements, including lucrative deals with Nike, Sprite, McDonald’s, Turkish Airlines, Alibaba, Sina.com, and Mercedes Benz.
  • His most notable endorsement was with Nike, which signed him to a 4-year deal worth $10 million per year.

In addition to his earnings from basketball and endorsements, Kobe made a wise investment by purchasing a stake in sports drink BodyArmor for $6 million. This investment grew to be worth $200 million at the time of his death.

His $680 million in earnings from playing salary and endorsements during his playing career were a record for a team athlete.


Kobe Bryant’s financial success not only showcased his business acumen but also had an impact on future athletes who saw the potential for earning significant wealth through their careers and investments.

breakdown of Kobe Bryant's earnings

Overall, Kobe Bryant’s salary and endorsement deals played a crucial role in building his net worth. His investment success further added to his financial accomplishments while inspiring other athletes to pursue similar opportunities beyond their playing careers.

BodyArmour Investment

An image depicting Kobe Bryant's immense net worth through a visual metaphor: a towering stack of golden coins representing his financial success, with a prominent BodyArmour logo, symbolizing his lucrative investment in the brand

Despite initial hesitation, Repole is now grateful for Kobe Bryant’s investment in BodyArmor. It played a crucial role in the company’s growth and success. Bryant’s business acumen and financial success were evident in his decision to purchase a stake in BodyArmor for $6 million. This investment proved to be extremely profitable. The company’s valuation skyrocketed to $5.6 billion when Coca-Cola acquired it. As a result of this acquisition, the Bryant Estate earned over $400 million.

Kobe Bryant's major endorsement deals

The success of BodyArmor has motivated Repole to continue expanding its global reach and establish it as a globally recognized brand like Kobe Bryant himself. Looking ahead, Repole sees future investments and opportunities that will further contribute to the growth and success of both BodyArmor and the Mamba & Mambacita Sports Foundation.

Outside of the NBA

An image showcasing Kobe Bryant's vast net worth beyond basketball, featuring a luxurious mansion nestled in the hills, a private helicopter parked nearby, and a fleet of high-end cars lined up, symbolizing his successful ventures outside the NBA

You may be surprised to learn that outside of the NBA, Kobe Bryant had a profound impact through his philanthropy, media ventures, and support for various causes. Here are some ways in which he made a difference:

  • Philanthropic Endeavors: Kobe participated in a Stand Up To Cancer telecast, raising over $80 million for cancer research. He also sent inspirational messages to cancer patients and used his platform to bring awareness to the fight against cancer.

  • Making Dreams Come True for Children: Through the Make-A-Wish Foundation, Kobe granted the wishes of over 200 children with life-threatening illnesses. He invited some of them and their families to watch him play at LA Lakers games, creating wonderful memories.

  • Kobe and Vanessa Bryant Family Foundation: In 2006, Kobe launched this foundation dedicated to improving the lives of children and families in need. It provided cultural enrichment experiences, educational opportunities, scholarships for minority college students, and support for homeless children in Los Angeles.

  • Supporting Students from Low-Income Families: As a national ambassador for After-School All-Stars, Kobe donated his time and resources to over 90,000 underprivileged students across the country. He made a lasting impact on their lives by connecting authentically with them.

  • Inspiring the Youth through Media and Creativity: Through his Oscar-winning animated short film ‘Dear Basketball’ and Granity Studios, Kobe inspired young athletes and created content for television, film, and books. His creativity improved the lives of young people by combining sports passion with original storytelling.

Overall, Kobe Bryant’s investments were not limited to financial success alone but also extended into philanthropic endeavors and creative ventures that left an indelible mark on society.

Bryant Stibel

An image showcasing Kobe Bryant's immense net worth through visual elements such as stacks of dollar bills, luxury cars, and a grand mansion, all tied together with the logo of Bryant Stibel

Kobe Bryant’s investment firm, Bryant Stibel, focuses on providing strategy and operational support to technology, media, and data companies.

Founded in 2013 by Kobe Bryant and Jeff Stibel, the firm has established itself as a reputable partner for entrepreneurs seeking long-term growth. Through their unique platform, they offer a combination of vision and expertise to drive sustainable success.

I got tired of telling people I loved business as much as I did basketball because people would look at me like I had three heads,” Bryant told ESPN in 2017. “But I do.”


Bryant Stibel acts as mentors to their partners, offering strategic guidance and support in critical business issues. They pride themselves on being true partners who are willing to roll up their sleeves and get to work.

By incorporating consumer behavior and brain science into their strategies, they bring a fresh perspective to the table. Their approach is highly regarded by their partners who appreciate their sound counsel, smart introductions, and genuine care.

Personal Life

An image depicting Kobe Bryant's extravagant personal life, showcasing his luxurious mansion, a fleet of high-end cars, a private helicopter, a trophy room filled with accolades, and an elegant family portrait

If you’re curious about Kobe Bryant’s personal life, it’s worth noting that he was married to Vanessa Bryant and had four daughters. Here are some key details about Kobe Bryant’s personal life:

  • Married to Vanessa Bryant
  • Father of four daughters: Gianna, Natalia, Bianka, and Capri
  • Known for being a devoted husband and father
  • Tragically died in a helicopter crash along with his daughter Gianna
  • Laid to rest in a private funeral and honored in a memorial service at the Staples Center

Kobe Bryant’s personal life was centered around his family. He was married to Vanessa Bryant and together they had four daughters. Being a devoted husband and father was an important aspect of his life.

However, tragedy struck when Kobe and his daughter Gianna passed away in a helicopter crash. Their deaths were mourned by millions around the world, and they were laid to rest in a private funeral ceremony followed by a public memorial service at the Staples Center.


An image showcasing a silhouette of a basketball player, standing alone in an empty court under a dimly lit spotlight, symbolizing the untimely demise of Kobe Bryant and the immense loss felt worldwide

The tragic helicopter crash claimed the lives of Kobe Bryant, his daughter Gianna, and seven other individuals on January 26, 2020. This devastating event had a profound impact on the sports world and beyond.

Kobe Bryant’s legacy as a role model and inspiration continues to be felt by many. Following the accident, an investigation was conducted by the National Transportation Safety Board (NTSB) to determine the cause of the crash. It was determined that flight into instrument meteorological conditions (IMC) led to spatial disorientation and loss of control. The flight history and weather conditions at the time were also examined.

timeline of key events in Kobe Bryan

Despite this heartbreaking tragedy, Kobe Bryant’s impact on basketball and his lasting legacy as one of the greatest players of all time will never be forgotten.

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